Corey James   |   http://corey-j.com

“I worked with Sensei Peter James to rebrand the Japanese Sword School of WA, which needed a fresh visual identity to attract both tertiary students and middle-aged business Professionals. My solution involved integrating elements of refined combat with Zen-like balance and precision, producing an engaging and interactive brand identity.”

As a child, I can recall three career paths I was interested in. The first and perhaps most naive was a lawyer, the second was a doctor and finally, an artist. The latter was somewhat of a naive choice too, however that was my intended path for many years. When I was twelve, a teacher told me I should look into graphic design because I could be creative and not be poor. He was a nice guy. Now I’m finding that somehow the three career paths I had once considered have merged into one. I defend and rationalize ideas, diagnose and solve design briefs and on top of it all, implore myself to be as creative as possible throughout the whole process.