MM Identity Lab | http://mmidentitylab.com
"Here at the lab, we design and coordinate an annual direct mail campaign to promote brand awareness, bring together the creative community, and cultivate potential business relationships in good chemistry. We realized that there is a direct correlation with the seasons of the year and a deck of cards, and set forth to create a calendar that could double as a deck of playing cards. "
MM shapes brand DNA through good chemistry. With their rare amalgam of inspiration and discipline, they build brands that work harder, look better, and live longer. Their diverse backgrounds form a unique composition of talent that has shaped brand identities, strategies, and marketing plans for start-ups, emerging market and mid-sized companies, and corporate veterans.
Elmar van Zyl | http://
"Packaging concept design — A modern take on the traditional Absinthe."
Elmar is a minimalist with a keen interest for architecture, and product design. He is obsessed with simple, clean, and pure design without complication. In 2011 Elmar graduated with a Bachelor of Communication Design from RMIT in Melbourne. Shortly after graduating Elmar spent some time interning with Studio Round where he gained a solid understanding of the Melbourne design scene. Elmar is currently working on his own minimalist product brand KEEKO.